In a first, the National Hockey League (NHL) has entered into a partnership with a sportsbook that will live stream NHL games within the app directly.
On March 2, 2020, FanDuel Sportsbook announced it would offer NHL games’ live streaming in its mobile wagering app. This offering is part of FanDuel’s new partnership with IMG Arena, the streaming and data company.
FanDuel Sportsbook, the industry leader, will offer two live streams every day throughout the regular NHL season. The live streaming can be viewed by fans in states which have legalized sports betting where customers have placed a wager in the event or have a sportsbook account.
IMG Arena secured the rights recently to provide sports betting operators that are legal in the U.S. with live streams of NHL games that are out of market.
Focus on expansion
Many sports betting operators offer live streaming in Europe and other parts of the world. Close to 56 million viewers in 2019 collectively watched, around the globe, 10.5 billion minutes or more of IMG Arena content. IMG Arena has been offering live games along with live wagering particularly in soccer and tennis across Europe.
Over the past couple of years, FanDuel has been offering live-streaming of the Australian Open along with in-match wagering. Tennis has been the first foray into live streaming for FanDuel.
According to FanDuel Group’s GM and Senior Vice President, Niall Connell, FanDuel’s focus is on ongoing innovation and nationwide expansion. The company has prioritized the enhancement of live betting and live game experience to its customers with a goal to emerge as ‘one-stop-shop’ for betting and sports content. The live streaming of NHL games is one of the important ways FanDuel is advancing its goals.
Which games are going to be streamed?
Currently, FanDuel betting sites can be viewed in four states including Indiana, New Jersey, Pennsylvania, and West Virginia. However, the most popular local teams in these regions may not feature in the games in the app, as the company has to adhere to broadcast blackout restrictions set in the regions.
Sportsbooks and proleague deals
The NHL has entered into deals with many sportsbook partners including WIlliam Hill, MGM and FanDuel since the ruling given in May 2018 by the U.S. Supreme Court that allowed states to regulate, legalize, and tax sports wagering.
The National Hockey League’s partnership with MGM includes data from puck and player tracking technology data which can potentially lead to a host of in-game wagers.
Deals between sportsbooks and pro leagues are however not new in the industry. Three leagues including NBA, MLB and NHL have inked official gaming deals with MGM Resorts. NHL and NBA also have other partnerships – NHL has partnerships with William Hill and FanDuel while NBA has entered into deals with FanDuel and FOX Bet.
The NFL has a DFS partner in DraftKings Sportsbook, a casino deal with Caesars, and a betting data deal with Sportradar, which allows for the distribution of the league’s data to legal sportsbook operators.
The news that FanDuel will be streaming NHL games, however, marks the first time bettors will be able to consume game action, statistics, data, and betting odds all in the same place.