NFL has released a job opening for their very first Vice President of Sports Betting. Although NFL has mostly been anti-betting for several years now, it seems NFL is becoming increasingly accepting of sports betting, and this new move comes as a strategic step to not just put more focus on it but also preserve the integrity of the game in the best way possible.
The job description mentions growing NFL’s brand, reputation, data, and IP as key job responsibilities, and also requires potential candidates to protect the integrity of the game and NFL, all the while increasing global audience engagement. NFL Chief Strategy & Growth Officer, Christopher Halpin, will serve as the reporting manager for the Vice President of Sports Betting. The candidates are also expected to have deep sports understanding in a business environment and sports betting knowledge so that understanding the game and maintaining the integrity of it becomes easy.
With the Supreme Court legalizing sports betting in 2018, the market of both sports and gambling witnessed a significant surge in both online and offline sports betting. Due to the massive popularity of sports betting, NFL decided to take the logical step forward and indulge in the same so that they can stay abreast of their competition, all the while making sure that the integrity of the game is not compromised.
Other steps taken by NFL in the betting business
This strategic move comes as quite a shock since the NFL has always worked hard against sports betting. However, it is a given that sports betting increases the number of viewers of the game. They engage more, which brings more revenue for the NFL. This is why they slowly and steadily began shedding their stance against sports betting and took several steps to involve themselves in the same.
- Allowing Raiders to move to Las Vegas and thus become Las Vegas Raiders.
- Signing a betting data deal with Sportradar.
- Signing Australian betting operator, Tabcorp, as its first official wagering partner.
- Choosing Caesars Entertainment as their first official casino sponsor.
Out of the 32 NFL teams in the country, seven are playing in states where sports betting has been legalized by the Supreme Court. In such market situations, it is a very wise decision of the NFL to go ahead and give their green light to the acceptance of sports betting.
NFL is finally on-board with the changing betting scenario in the entire country
It’s clear that NFL would now be a huge contributor to sports betting; however, it is also important to note here that considering the past anti-betting stance of NFL, they will continue to work towards identifying and addressing all potential threats in sports betting. The already massive audience of the NFL is expected to give them a substantial boost in the sports betting area. This will allow the NFL to boost viewer engagement like never seen before and will also help them maximize their revenue.
Even though the NFL has still not given a solid media statement for this, both the sports and sports betting market is buzzing with this new information, creating space for a completely new landscape of sports in the country where sports betting is prevalent along with sports integrity.